If developers want to cash out, they can do so through a free market economy that allows them to sell credits directly to third-party registered credit brokers, who buy and sell credits on third-party websites.
If the company keeps up its momentum, it will have a shot at generating the kind of highly profitable larger business that publicly traded chat/virtual world companies in China have seen.
But IMVU’s virtual spaces are limited to rooms or scenes (like the beach or an estate), and its content is user-generated.
That means that IMVU doesn’t have to buy or lease a lot of new servers or hire a lot of artists as it adds more users or catalog items.
Since 2004, IMVU’s own users have created more than 3 million items, giving IMVU the biggest catalog of virtual goods in the world.
Users can create their own avatars for free, but IMVU got a big boost this summer after it launched a new user interface.