But what's truly phenomenal is the durability of this online hustle, and the millions of saps still falling for it.
"The only way you can compete with fraud is you let people know it's fraud," he tells me.
A whopping 59 percent of all online traffic — not just dating sites — is generated by bots, according to the tech analyst firm, Are You a Human. Spammers are using them to lure victims on Tinder, according to multiple studies by Symantec, the computer security firm.
Whether you know it or not, odds are you've encountered one. "The majority of the matches are often bots," says Satnam Narang, Symantec’s senior response manager. Keeping the automated personalities at bay has become a central challenge for software developers.
A hacker group called The Impact Team leaked internal memos from Ashley Madison's parent company, Avid Life, which revealed the widespread use of sexbots — artificially-intelligent programs, posing as real people, intended to seduce lonely hearts like Russell into paying for premium service. The strangers hitting you up for likes on Facebook? And, like many online trends, this one's rising up from the steamier corners of the web.
Bloggers poured over the data, estimating that of the 5.5 million female profiles on the site, as few as 12,000 were real women — allegations that Ashley Madison denied. Bots are infiltrating just about every dating service.