As their younger counterparts have taught boomers how to use technology, this generation is slowly embracing it.
According to Pew Research, by 2014, 65% of adults aged 50-64 used social networking sites, with the vast majority engaging with Facebook to revive “dormant” relationships.
No one wants to be drinking wine in their 60’s, or buying used furniture on Craigslist for the house they just downsized to after their last 25-year-old moved out.
Boomers are more likely going to be okay with splurging on themselves in retirement. Gen X is the smallest generation, born between 19 and often referred to as the bridge between Millennials and Baby Boomers.
But how can brands make sure they are targeting all the demographics effectively? In this post we'll examine the best online marketing strategies for targeting three key generational demographics. Generational marketing is a marketing approach that uses generational segmentation in marketing communication.
Which generations respond best to telephone calls, who is most likely to shop in-store, or get hooked because your product is eco-friendly? According to Wikipedia, a generation is defined as "a cohort of people born within a similar span of time (15 years at the upper end) who share a comparable age and life stage and who were shaped by a particular span of time (events, trends and developments)." Now, on to the generational marketing strategies.
48% of baby Boomers already rely on credit cards, and would prefer to spend more as opposed to leaving money on the table.
Most of the Boomers are I know are big fans of American Express because of the points they can generate through big purchases—which can then fund a vacation or buy a nutribullet for their niece…
We get their attention with content marketing and nurture them through cycles of emails, hoping that they’ll bite and commit to our product.According to the AARP, US adults over 50 spend .2 trillion annually and have accumulated trillion in financial assets; which is greater than the total GDP of countries such as Italy, Russia, the UK and France!The over-50 crowd accounts for 50% of all consumer expenditures, but we marketers are only spending 10% of our budgets on them.Same thing happens when my aunts discover their favorite wines, they will buy every bottle Trader Joes has as if it’s Apocalypse Now.If you can prove that your product is great quality and will be necessary for an indefinite amount of time, you should be able to acquire some Boomers as customers.Gen Xers are now juggling child care, homeownership, and reaching the peak of their careers.