A generation of scholars have since sought to assess whether the increase in multiracial identification reflects real changes in the U. Using 2003-2010 data from one of the largest dating websites in the United States, we examined nearly 6.7 million initial messages sent between heterosexual women and men and assessed whether White, Asian, Black and Latino monoracial (those that identify with a single racial group) daters were less likely, equally likely, or more likely to respond to initial messages sent from Black-White, Asian-White and Latino-White multiracial daters compared to messages from their same-race in-groups.We find that multiracial daters are treated very differently than single race daters, and, in fact, are afforded a preference premium in online dating.However, what our research clearly indicate is that there is a qualitatively significant difference between the treatment of self-identified mixed-race online daters and monoracial minority daters, but future research is needed to understand how the operation of this “dividend effect” is experienced by multiracials as well as whether it translates into other social settings in the United States where the distribution of valued resources is of paramount importance.Celeste Vaughan Curington is a doctoral student in the Sociology Department at the University of Massachusetts- Amherst.Further, will the multiracial dividend effect begin to counter some of the long-documented U. racial penalties outside of dating, such as marriage, education, work and housing?Our data is too context-specific to make such claims.Indeed, a seemingly complimentary “dividend” effect in online dating masks potential stereotypes and power dynamics at play. Marketers have taken keen interest in key demographic characteristics pertaining to this viable consumer population – namely, their relatively young age, high income earning potential and urban geographic concentration.In the case of multiracials, one-dimensional cultural representations influence how they may be perceived as “chic,” “trendy” and “post-racial.” This sentiment has been captured by Ron Berger, late CEO of a large U. marketing company in NYC, who stated that “today what’s ethnically neutral, diverse or ambiguous has tremendous appeal…Both in the mainstream and at the high end of the marketplace, what is perceived as good, desirable, successful is often a face whose heritage is hard to pin down”.
On Ok Cupid you create your own unique matching system, and that means your better matches are people you actually want talk to. We can see this principle in action when we look at our trusty control, the Zodiac.When we compare White-Asian, White-Black and White-Latino treatment in online dating to that of their single-race minority counterparts, it is apparent that a minority monoracial status remains penalized.Larger forces and contexts must therefore be considered alongside the multiracial dividend effect, such as the manner in which representations of lightness and Whiteness as desirable and attractive are thoroughly embedded in U. popular culture and internalized by individuals themselves.Her research interests include race and ethnicity, labor migration, and qualitative and quantitative methods. multiracial identity formation and the locational attainment of interracial households in Los Angeles County.She is currently exploring African gendered migration and subsequent entrance into care economies in Portugal. Her recent work on multiracial identity has appeared in the journals American Sociological Review and Sociology of Race and Ethnicity.Over the last two decades, online dating has become progressively more acceptable – and popular.