“The results of this tiny, 681 person study in the UK is a totally inaccurate depiction of Tinder’s user base – this firm is making guesses without having any access to real data on our millions of users worldwide (…) The single largest age group on Tinder, making up more than half of our entire user base, is 18-24.More than 93% of UK residents in that age range have never been married, according to the UK’s office of National Statistics.Translating these users into Tinder Plus customers will be an important next step for the company in the future.In line with the above findings, 72% of Tinder’s user base is visiting other online dating sites, with mobile phones the most important access devices at 58%, followed by PCs (54%) and tablets (35%).If two users like each other, they can chat from within the app.The app is available in over 30 languages now and majority owned by Inter Active Corp (IAC).
The company prides itself on owning a large portfolio of dating sites and apps, as users turn to multiple platforms to find their perfect match.
By July 2014, Tinder had reached spot three in the top five US dating properties with 3.6m visitors per day, up 1,400% from 2013.
But Global Web Index finds that Tinder has not yet overtaken traditional dating apps such as Match, with only 1% of global internet users on Tinder last month versus 31% using a traditional online dating site.
But also let's look at what other conclusions we can draw.
Dating app Tinder was launched in September 2012 across a row of college campuses.