He likes the idea of this interview series because he sees himself as more of a maker than a designer. You understand a product if you understand how it’s made,” he says.“I want to know what things are for, how they work, what they can or should be made of, before I even begin to think what they should look like. There is a resurgence of the idea of craft.” Ive has been a maker ever since he could wield a screwdriver.Radios were easy, but “I remember taking an alarm clock to pieces and it was very difficult to reassemble it.I couldn’t get the mainspring rewound.” Thirty years later, he did the same to his i Phone one day. A love of making is something he shared with Jobs, Apple’s former chief executive who died three years ago.
But he quickly became disillusioned working for clients he didn’t like or whose values he didn’t share. But when Steve Jobs, who had been ousted in 1985, returned to try to save the firm in 1996, he spotted Ive’s talent and the two men set out on their maniacal journey to remake what they saw as the bland, lazy world around them.
It helped the two men forge the most creative partnership modern capitalism has seen.
In less than two decades, they transformed Apple from a near-bankrupt also-ran into the most valuable corporation on the planet, worth more than 5 billion.
It was his teenage love of cars that made Ive decide to become a designer. After leaving Newcastle, he went to work for Roberts Weaver group, the London design agency that had sponsored him through college.
When he left school, he checked out a few car-design courses in London, including one at the Royal College. He left a year later to join Tangerine, a new design agency in the capital’s Hoxton Square.